Take the guesswork out
Pathway is a platform for modern product teams to swiftly validate UX solutions and find the right participants for your study
My cards
$2 493,32
Mastercard *5573
$593,00
Mastercard, credit
All transactions
See all →
Yesterday
See all →
May: expenses roundup
New discounts for you
Cashback: restaurants
$2 993,32
Home
Summary
AI
Most respondents (55%, or 27 out of 49) didn’t understand how to apply a coupon during the checkout process.
A smaller subset of respondents (12%, or about 6 out of 49) identified issues not by navigational difficulties, but
Key themes
AI
Unclear copy
42 (32%)
Take the guesswork out
Pathway is a platform for modern product teams to swiftly validate UX solutions and find the right participants for your study
My cards
$2 493,32
Mastercard *5573
$593,00
Mastercard, credit
All transactions
See all →
Yesterday
See all →
May: expenses roundup
New discounts for you
Cashback: restaurants
$2 993,32
Home
Summary
AI
Most respondents (55%, or 27 out of 49) didn’t understand how to apply a coupon during the checkout process.
A smaller subset of respondents (12%, or about 6 out of 49) identified issues not by navigational difficulties, but
Key themes
AI
Unclear copy
42 (32%)
Pathway helps to create better user experience, get insights faster and involve team into research process
Create your perfect research study in minutes
Create a range of usability tests, surveys or asynchronous user interviews using a wide variety of methodologies.
Test Figma prototypes
Test any websites
A/B test design options
Get product feedback or run discovery surveys
Assess information architecture with card sorting
Validate product copy
Conduct first click and 5-seconds tests
Create your perfect research study in minutes
Create a range of usability tests, surveys or asynchronous user interviews using a wide variety of methodologies.
Test Figma prototypes
Test any websites
A/B test design options
Get product feedback or run discovery surveys
Assess information architecture with card sorting
Validate product copy
Conduct first click and 5-seconds tests
1.
Please, find a top up link to share with your friends
Prototype
Split payment
Imported at May 6, 16:47
My cards
$2 493,32
Mastercard *5573
$593,00
Mastercard, credit
All transactions
See all →
Yesterday
See all →
May: expenses roundup
New discounts for you
Cashback: restaurants
$2 993,32
Home
9:41
Task
Please, find a top up link to share with your friends
Briefly describe your task and provide instructions for respondents
Description
Yesterday you had a dinner with your friends at Dishoom. You payed the whole amount — and now you want to split the payment
Display
Fit to screen
Default scaling fits width. Use Fit to screen to avoid vertical scrolling.
Goal screens
My cards
$2 493,32
Mastercard *5573
$593,00
Mastercard, credit
All transactions
See all →
Yesterday
See all →
Anna K.
Withdrawal limits in June
Weekly discounts
Cashback: restaurants
$2 993,32
9:41
From another bank
Cash
Share top up link
9:41
Share top up link
Search contacts
Contacts
Share a link to top up the card. You can transfer money from any card.
Or send this link to your contacts:
wavepay.io/2S0jFa
Copy link
Add
When respondents reache one of these screens in your prototype, the task is considered
successfully completed
Settings
Record video
Capture face
Split payment
Unpublished changes
Preview
Publish
Last edited by
Silvia Austin at 13:32
1.
Please, find a top up li…
2.
How easy was it to com…
3.
We noticed that you spent some
4.
Share your feedback: what can we
5.
What else can we do to impr
Intuitive yet powerful builder
Add as many blocks as you need, mix them up however you like, and throw in some powerful logic. All of this in a super easy-to-use interface
My cards
$2 493,32
Mastercard *5573
$593,00
Mastercard, credit
All transactions
See all →
Yesterday
See all →
May: expenses roundup
New discounts for you
Cashback: restaurants
$2 993,32
Home
Best-in-class Figma integration
We precisely track every user action in studies with prototypes, including tricky setups (no glitches or misaligned screenshots in analytics), and we enable you to record sessions even on mobile devices
“...and we’re using Retool
to build internal apps”
AI
You mentioned you're using Retool. Can you tell more about your use cases?
Use AI to ask context-based questions
No more plain open-ended questions. AI reads the context according to your instructions and asks follow-up questions to gain deeper insights
A
B
Test variations easily
Generate a magic link, which will evenly distribute participants over variations of your test
English
Hindi
French
Turkish
Portuguese
German
Multilanguage
Pathway works in your language: we currently support English, Spanish, French, German, Portuguese, Hindi, Turkish, Arabic, Indonesian, Russian, Uzbek, Kazakh, and more to come
1.
Please, find a top up link to share with your friends
Prototype
Split payment
Imported at May 6, 16:47
My cards
$2 493,32
Mastercard *5573
$593,00
Mastercard, credit
All transactions
See all →
Yesterday
See all →
May: expenses roundup
New discounts for you
Cashback: restaurants
$2 993,32
Home
9:41
Task
Please, find a top up link to share with your friends
Briefly describe your task and provide instructions for respondents
Description
Yesterday you had a dinner with your friends at Dishoom. You payed the whole amount — and now you want to split the payment
Display
Fit to screen
Default scaling fits width. Use Fit to screen to avoid vertical scrolling.
Goal screens
My cards
$2 493,32
Mastercard *5573
$593,00
Mastercard, credit
All transactions
See all →
Yesterday
See all →
Anna K.
Withdrawal limits in June
Weekly discounts
Cashback: restaurants
$2 993,32
9:41
From another bank
Cash
Share top up link
9:41
Share top up link
Search contacts
Contacts
Share a link to top up the card. You can transfer money from any card.
Or send this link to your contacts:
wavepay.io/2S0jFa
Copy link
Add
When respondents reache one of these screens in your prototype, the task is considered
successfully completed
Settings
Record video
Capture face
Split payment
Unpublished changes
Preview
Publish
Last edited by
Silvia Austin at 13:32
1.
Please, find a top up li…
2.
How easy was it to com…
3.
We noticed that you spent some
4.
Share your feedback: what can we
5.
What else can we do to impr
Intuitive yet powerful builder
Add as many blocks as you need, mix them up however you like, and throw in some powerful logic. All of this in a super easy-to-use interface
My cards
$2 493,32
Mastercard *5573
$593,00
Mastercard, credit
All transactions
See all →
Yesterday
See all →
May: expenses roundup
New discounts for you
Cashback: restaurants
$2 993,32
Home
Best-in-class Figma integration
We precisely track every user action in studies with prototypes, including tricky setups (no glitches or misaligned screenshots in analytics), and we enable you to record sessions even on mobile devices
“...and we’re using Retool
to build internal apps”
AI
You mentioned you're using Retool. Can you tell more about your use cases?
Use AI to ask context-based questions
No more plain open-ended questions. AI reads the context according to your instructions and asks follow-up questions to gain deeper insights
A
B
Test variations easily
Generate a magic link, which will evenly distribute participants over variations of your test
English
Hindi
French
Turkish
Portuguese
German
Multilanguage
Pathway works in your language: we currently support English, Spanish, French, German, Portuguese, Hindi, Turkish, Arabic, Indonesian, Russian, Uzbek, Kazakh, and more to come
Reach the right audience, everytime.
Get insights from exactly who you need. With 400+ filters and 130+ countries to choose from, recruiting the right testers for unmoderated research has never been easier.
Powered by:
Reach the right audience, everytime.
Get insights from exactly who you need. With 400+ filters and 130+ countries to choose from, recruiting the right testers for unmoderated research has never been easier.
Powered by:
On average, teams save over $10,000 per year with Pathway's respondents
Stop overpaying for respondents: our pricing model keeps costs down while making sure you get top-notch quality.
Pathway
$3
Lyssna
$4-6
Maze
$5
Prices are for a 5-minute usability test or survey
On average, teams save over $10,000 per year with Pathway's respondents
Stop overpaying for respondents: our pricing model keeps costs down while making sure you get top-notch quality.
Pathway
$3
Lyssna
$4-6
Maze
$5
Prices are for a 5-minute usability test or survey
Add screeners
Integrate with any external respondent panel using screening questions, redirection and quota mechanisms
Custom audience
Didn't find the targeting option you were after? No worries, we've got you covered. We do custom respondent searches—just let us know what audience you need, and we'll sort it out for you, no hassle
Add screeners
Integrate with any external respondent panel using screening questions, redirection and quota mechanisms
Custom audience
Didn't find the targeting option you were after? No worries, we've got you covered. We do custom respondent searches—just let us know what audience you need, and we'll sort it out for you, no hassle
Get detailed reports
Inside the report you can find all of the necessary information for making decisions and moving forward in your product development.
Get videos, prototype paths, heatmaps, smart survey analysis and much more.
Show transcription
Get detailed reports
Inside the report you can find all of the necessary information for making decisions and moving forward in your product development.
Get videos, prototype paths, heatmaps, smart survey analysis and much more.
Show transcription
Share results
Easily share reports with the team using a link
Pathway AI
Utilize features like text response analysis from Pathway AI to streamline routine analysis tasks
Export
Any report could be exported to .csv or .xlsx
Videos on any devices
Record Figma scenarios interactions for any devices, without any additional software
Share results
Easily share reports with the team using a link
Pathway AI
Utilize features like text response analysis from Pathway AI to streamline routine analysis tasks
Export
Any report could be exported to .csv or .xlsx
Videos on any devices
Record Figma scenarios interactions for any devices, without any additional software
Our customers spend less time setting up usability tests, get respondents cheaper, and gain deeper insights
4.9
“We spent a while searching for a tool that was easy to use, reliable, and visually appealing (and also affordable). We finally settled on Pathway, and it turned out to be a great choice”
Pavel D., Sr UX Researcher
"Simple, flexible, and made for everyday UX studies"
Edward G., UX Researcher
Our customers spend less time setting up usability tests, get respondents cheaper, and gain deeper insights
4.9
“We spent a while searching for a tool that was easy to use, reliable, and visually appealing (and also affordable). We finally settled on Pathway, and it turned out to be a great choice”
Pavel D.,
Sr UX Researcher
"Simple, flexible, and made for everyday UX studies"
Edward G.,
UX Researcher
The platform you can trust
We protect your data with top‑tier encryption, strict compliance measures, and constant monitoring, so you can focus on gathering insights without worrying about unauthorized access
GDPR compliant
We fully adhere to the latest GDPR standards, keeping personal data private and upholding users’ rights at every step.
SSO (Single Sign-On)
Make logins simpler and safer with one secure process for your entire team. Available on our Enterprise plans to minimize risk and streamline access.
Built with security in mind
We partner with reliable infrastructure providers and use best‑in‑class encryption. Rest easy knowing your work and data are protected.
The platform you can trust
We protect your data with top‑tier encryption, strict compliance measures, and constant monitoring, so you can focus on gathering insights without worrying about unauthorized access
GDPR compliant
We fully adhere to the latest GDPR standards, keeping personal data private and upholding users’ rights at every step.
SSO (Single Sign-On)
Make logins simpler and safer with one secure process for your entire team. Available on our Enterprise plans to minimize risk and streamline access.
Built with security in mind
We partner with reliable infrastructure providers and use best‑in‑class encryption. Rest easy knowing your work and data are protected.
Pricing
No matter if you're beginning your journey with usability testing or implementing it on a larger scale within your organization, we got you covered.
Annual discount
Start
Free
Explore the full power of Pathway's testing and reporting features: advanced logic, test variations, filtering, exporting to .csv, and much more
Up to 3 tests
250 responses / mo
Team
$175 / mo
Unlimited tests
Unlimited responses
Add up to 5 teammates
Collaborative work: shared tests, project folders, team members management and permissions
Enterprise
Talk to us
Contact sales
Everything in Team, plus:
Tests branding
Unlimited users
Custom product enhancements
Custom contract terms
SSO
Priority support and help
Pricing
No matter if you're beginning your journey with usability testing or implementing it on a larger scale within your organization, we got you covered.
Annual discount
Start
Free
Explore the full power of Pathway's testing and reporting features: advanced logic, test variations, filtering, exporting to .csv, and much more
Up to 3 tests
250 responses / mo
Team
$175 / mo
Unlimited tests
Unlimited responses
Add up to 5 teammates
Collaborative work: shared tests, project folders, team members management and permissions
Enterprise
Talk to us
Contact sales
Everything in Team, plus:
Tests branding
Unlimited users
Custom product enhancements
Custom contract terms
SSO
Priority support and help
Great decisions start with your users
Start getting more insights from your customers right away
© 2025 Pathway Research Solutions Ltd